Like many things about Globalist takeover of this country, its many tentacles started with humble beginnings. That is also true of the Business Roundtable (BRT). Founded in 1972, the Business Roundtable began as a nonprofit organization based in Washington D.C., focused on fostering a prosperous U.S. economy and expanding opportunities for Americans through sound policy. For decades, its influence centered on traditional economic pillars: deregulation, tax reform, trade liberalization, and infrastructure investment.
But that changed dramatically in 2018 when JPMorgan Chase CEO Jamie Dimon began his second term as Chairman.
The 2019 Shift: From Shareholders to Stakeholders
Under Dimon’s leadership, the BRT issued the now-infamous 2019 Statement on the Purpose of a Corporation. This marked a pivotal transformation in corporate governance. The statement redefined the core responsibility of a corporation from maximizing shareholder value to embracing “stakeholder capitalism”—a vague and malleable concept that prioritizes the interests of customers, employees, suppliers, communities, and shareholders alike.
This declaration, signed by 181 CEOs spanning every major sector, was a shot across the bow of traditional capitalism. It paved the way for a corporate culture shift—one that moved away from capital efficiency and return on investment toward ideological alignment and activism.
The Rise of ESG and DEI: A Radical Corporate Reorientation
Stakeholder capitalism became the gateway for ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, and Inclusion) mandates (read more: here). Corporations began investing billions in climate-related initiatives often devoid of any connection to shareholder returns. Simultaneously, DEI policies created new internal divisions by encouraging organizations to categorize employees into groups of “oppressors” and the “oppressed.”
Business Resource Groups (BRGs) emerged to give preferential policy influence to self-identified marginalized groups, transforming HR, hiring, and community engagement strategies. NGOs and consulting firms—many with activist leanings—capitalized on this shift by offering services once focused on compliance and audits, now rebranded as “sustainability consulting.” (read more: here)
This ideological capture, catalyzed by the BRT’s 2019 declaration, did not stop at the corporate level—it metastasized into media, education, and government institutions.
Chairmen of the BRT: Driving the Agenda Forward
- Jamie Dimon is a vocal supporter of DEI and a regular at the World Economic Forum in Davos. In 2024, he openly challenged conservative opposition to JPMorgan’s DEI policies, declaring at Davos: “Bring them on.”
- Doug McMillon, Walmart’s CEO, succeeded Dimon. Despite the global COVID-19 crisis, McMillon prioritized political activism—opposing Georgia’s Voter ID laws and playing a role in MLB’s All-Star Game boycott. In the aftermath of January 6, he blamed President Trump and suspended political donations to Republicans who voted against certifying the 2020 election results. Under McMillon, Walmart accelerated its implementation of ESG and DEI initiatives.
- Mary Barra, CEO of General Motors, took the reins next. Her tenure emphasized sustainability, corporate alignment with the Paris Climate Accord, and phasing out internal combustion engines (read more: here) —all while amplifying DEI across the automotive sector.
- Chuck Robbins, CEO of Cisco Systems and the current BRT Chairman, has continued this left-leaning trajectory. He has condemned Trump-era immigration policies, advocated for stricter gun control in response to the Uvalde tragedy, and repeatedly described DEI as “essential” to organizational success.
Escaping Corporate America’s Globalist Capture
The transformation of the Business Roundtable over the past six years has been both strategic and sweeping. Once proudly pro-American, the organization now appears aligned with the priorities of globalist elites—many of whom coordinate annually at Davos. The ideological alignment of its recent chairmen with the World Economic Forum makes the trend unmistakable.
This agenda is not confined to the boardroom. It is actively shaping corporate culture, operational policies, and even public political narratives.
At Veebs, we monitor these corporate behaviors and integrate them into our scoring model—helping values-based consumers identify which companies align with their principles and which are advancing agendas that conflict with American ideals.
The Veebs app empowers you to take back control. Instantly see how brands align with your values, explore better alternatives, and make informed decisions with every purchase. Simply scan the barcode or search brands in the app.
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