Procter & Gamble: Trusted Brands, Woke Agenda

April 29, 2025
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Most Americans rely on Procter & Gamble (P&G) products to keep their homes clean, their families cared for, and their babies comfortable. But behind the trusted brands sits a globalist megacorp funneling your dollars into some of the most radical ideological agendas in the world.

Gillette. Bounty. Charmin. Crest. Downy. Luvs. Pampers. Tide. Tampax. Cascade. Scope.

P&G owns over 50 major consumer brands—many of them household staples. Every time you buy these products, you’re unknowingly supporting a corporation that has aligned itself with movements that divide Americans, destabilize culture, and advance a technocratic vision of global governance pushed by the elites in Davos.

Let’s start with one of P&G’s proudest accomplishments: its perfect 100 score on the Human Rights Campaign’s Corporate Equality Index (CEI). If you’ve read our previous deep dive into the HRC ( https://www.veebsapp.com/news/hrc-leaves-woke-corporations-in-chaos/ ), you already know this isn’t about “equality”—it’s about ideological compliance. The CEI bullies corporations into adopting radical gender policies and pushing extreme political agendas, or else.

But P&G doesn’t just go along with it—they lead the charge. The company is a founding member of the Partnership for LGBTIQ+ Equality (PGLE), a global coalition supported by the Office of the United Nations High Commissioner for Human Rights and operated in conjunction with the World Economic Forum. That’s right—P&G is working directly with the UN and WEF to push gender ideology in both your workplace and your community.

And the ads? They speak for themselves.

P&G ran a Braun razor commercial featuring a biological woman who had undergone gender transition surgery—double mastectomy included—shaving with a men’s razor.

They caved to activist pressure by removing female body imagery from advertising for their feminine hygiene brand Always.

In 2023, Always distributed puberty materials in UK schools referring to “young people with female sex organs” rather than using the term “girls.”

Always Uk School Materials (1)

That’s not marketing—that’s propaganda.

Moving on to social justice, in 2020, P&G pledged $5 million to BLM and other social justice causes. Also in the wake of George Floyd’s death, P&G’s former CEO David Taylor—who has his fingerprints on most of the toxic activity P&G engages in—released a letter titled We Have Work To Do – Together. In it, he name-dropped Ahmaud Arbery, Breonna Taylor, George Floyd, and Christian Cooper, stating:

“We need to know their names. We need to understand their stories. We need to acknowledge the tragic events that brought them to the forefront are not new; they are simply the latest examples which illustrate the individual bias, systemic racism and instances of brutality that remain all too common.”

They didn’t stop there. P&G established a Bold Actions for Racial Equality Plan, “facilitating deeper conversations and more immersive trainings” on bias, microaggressions, and privilege, working with groups like the Racial Equality Institute, PEG Courageous Conversations, Catalyst, and the Network of Executive Women. They also helped co-found the CEO Action coalition to coordinate DEI (Diversity, Equity, and Inclusion) initiatives across corporate America.

And then there’s P&G’s sponsorship of the “Can’t Cancel Pride” campaign, launched in partnership with iHeartMedia. In the summer of 2024, P&G flooded mainstream and conservative media—Major League Baseball, The Golf Channel, Fox News, and even podcasts like Timcast IRL—with non-stop ads pushing Pride narratives. The ironic part? The “Can’t Cancel Pride” movement wasn’t even a response to conservative activism—it came out of COVID-era lockdowns. No one was trying to cancel Pride. But the campaign served as yet another opportunity to inject identity politics into everyday life and label critics as bigots.

Nauseous yet? It gets worse.

P&G was also a member of the Global Alliance for Responsible Media (GARM), the group that spearheaded censorship and organized advertising boycotts of conservative speech—something we detailed in a recent article. Not only that, but they helped lead GARM’s Action Guide to Reduce Media Greenhouse Gas Emissions, a comprehensive plan aimed at pushing media companies toward “net-zero” goals in lockstep with the broader climate agenda.

These are just a few of the dozens of initiatives P&G supports—using your money.

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