In the 2024 election cycle, conservatives poured billions of dollars into political campaigns and PACs in an effort to reclaim control of a government hijacked by globalist elites. These forces push radical ideologies that undermine merit and achievement in the name of dividing society into oppressors and the oppressed under the guise of diversity, equity, and inclusion (DEI). Their playbook, drawn from cultural Marxist strategies used for centuries, aims to fracture societies into warring tribes based on race, sexual orientation, and gender.
Thankfully, in November, the tide turned. Americans were able to root out government officials actively working to dismantle American culture and free society. However, this victory represents just one battle in a broader war to preserve democracy and freedom. The fight does not end at the ballot box. The next battlefield is in the institutions that shape our daily lives: education, media, finance, and the corporations from which everyday Americans purchase goods and services.
The Corporate Capture of American Values
Boards of Directors, C-suites, HR departments, and marketing teams have been infiltrated and controlled by an elite class that despises Western society and traditional American values. If conservatives let their guard down now, these institutions will continue advancing their agendas unchallenged. Americans must identify companies that support social justice activism, radical gender ideology, and climate extremism—all of which align with the goals of the World Economic Forum, United Nations, and the World Health Organization.
The solution? Economic warfare. Conservatives must strategically redirect their spending away from corporations that push these agendas and toward businesses that focus solely on delivering quality products and services without ideological interference. This strategy will have the most profound impact where it hurts these corporations the most: their revenues, profitability, and stock prices.
Impact a company’s financial health and stock market valuation and activist investors will take notice, leading to boardroom changes and executive shake-ups. The goal is simple: force out corporate elites who prioritize radical ideology over shareholder value and consumer satisfaction.
A Blueprint for Success: The Danone Case Study
A textbook example of this strategy in action is the 2021 ousting of Danone CEO Emmanuel Faber. Activist investors—including Artisan Partners Asset Management, Causeway Capital Management, and Bluebell Capital Partners—successfully pushed for his removal after his ESG-focused strategies led to massive underperformance compared to industry peers.
From 2014 to 2021, Danone’s stock appreciated by only 21%, while the Stoxx Europe 600 Food & Beverage Index gained 56%, Nestlé climbed 97%, and Unilever surged 101%. Faber’s misguided capital allocation into ESG initiatives, rather than focusing on profitability and shareholder value, ultimately cost him his job. This case demonstrates that when companies prioritize ideological agendas over sound business practices, they pay the price.
Taking Back Control: The Power of the Consumer
The same principle applies to corporations misallocating capital into ESG and DEI initiatives today. The true power lies with the consumer. By reallocating their hard-earned dollars to businesses that align with traditional American values, conservatives can effect real change. Every dollar spent is a vote—one that can either support the continued erosion of our values or fuel a return to economic and cultural sanity.
The fight is far from over. The next phase of the conservative movement must be focused on holding corporations accountable, stripping power from radical elites, and rebuilding a marketplace that prioritizes quality, service, and true American principles. The time to act is now.
Your Money Shouldn’t Fund People Who Hate You
The harsh reality is that there are many leftist groups infected with cultural Marxist ideologies operating under the radar. Many are quietly backed by major corporations, funneling your hard-earned money into woke activism.
But Veebs does the digging so you don’t have to.
With Veebs, you can:
- Customize Your Personal Values Settings – Tailor the app to reflect the issues that matter most to you.
- Scan Product Barcodes or Search the Database – Instantly access a product’s brand values.
- View Veebs’ 1-100 Corporate Values Scores – See how closely a company aligns with your values.
- Discover Alternative Products – Find brands that respect your values, so you can shop without compromise.
If you’re tired of supporting brands that despise you, download Veebs today on the Apple and Google Play Stores and start making informed choices. Your wallet is your vote—use it wisely. Visit VeebsApp.com for more information.