Ben & Jerry’s just dropped another DEI (Diversity, Equity, and Inclusion) propaganda video, and it’s exactly what you’d expect—radical leftist nonsense talking points disguised as corporate virtue-signaling.
At this point, it’s hard to imagine why any conservative would spend a single penny supporting this company. Ben & Jerry’s isn’t just selling ice cream; they’re pushing an agenda that, if they had their way, would turn America into the USSR 2.0.
But they aren’t alone. They’re just one of the few brands bold (or dumb) enough to say the quiet part out loud.
A History of Activism
Founded in 1978, Ben & Jerry’s has built a brand identity that extends beyond ice cream, deeply entrenching itself in social and political activism. Over the years, the company has taken public positions on controversial issues, including climate change, LGBTQ+ rights, and racial justice.
For instance, in 2020, following the George Floyd riots, Ben & Jerry’s issued a statement condemning white supremacy and calling for systemic change—alienating many Americans who viewed their stance as an overreach into divisive identity politics.
More recently, the company has clashed with its own parent company, Unilever, over its activism. In January 2025, Ben & Jerry’s accused Unilever of trying to censor its social mission, particularly regarding Palestinian refugees and ending U.S. military aid to Israel. The internal battle highlights the company’s commitment to pushing its agenda, even at the cost of its business relationships.
Consumer Backlash
Ben & Jerry’s decision to intertwine leftist politics with their brand has led to repeated consumer boycotts and growing frustration among conservative Americans.
The release of their latest DEI video has only intensified these sentiments—with many wondering why any freedom-loving American would continue supporting a company so openly opposed to their values.
But here’s the kicker: Ben & Jerry’s isn’t the only company doing this. They’re just the one being loud about it. Many major corporations quietly fund and support leftist, Marxist-based organizations while keeping their activism under the radar. Veebs, however, does the research, and we track the hard-to-find data consumers wouldn’t be able to find on their own.
How Veebs Helps You Fight Back
At Veebs, we take woke activism like this seriously. Our team of researchers and developers is constantly tracking corporate moves like this to ensure you know exactly where your money is going.
Right now, for example, we’re cross-checking this latest Ben & Jerry’s stunt against our system—identifying the organizations, acronyms, and key players behind their radical agenda.
We don’t sleep when it comes to protecting consumers.
That’s why I use Veebs—and why I’m proud to be CEO of the company.
Your Money Shouldn’t Fund People Who Hate You
The harsh reality is that so many leftist, Marxist-based groups are operating under the radar. Many are quietly backed by major corporations, funneling your hard-earned money into woke activism.
But Veebs does the digging so you don’t have to.
With Veebs, you can:
- Customize Your Personal Values Settings – Tailor the app to reflect the issues that matter most to you.
- Scan Product Barcodes or Search the Database – Instantly access a product’s brand values.
- View Veebs’ 1-100 Corporate Values Scores – See how closely a company aligns with your values.
- Discover Alternative Products – Find brands that respect your values, so you can shop without compromise.
Ben & Jerry’s is just the tip of the iceberg.
If you’re tired of supporting brands that despise you, download Veebs today on the Apple and Google Play Stores and start making informed choices. Your wallet is your vote—use it wisely. Visit VeebsApp.com for more information.